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Research papers

Nothing but blue skies

This paper describes a five stage programme to get the best out of innovative new product development research in the telecoms sector. It covers the pitfalls encountered at each stage suggesting solutions based on mistakes made on both client and...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Authors: Lisa Hunt, Janine Braier
June 15, 1998
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Citation

Hunt and Braier (1998a, June 15). Nothing but blue skies. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/nothing-but-blue-skies


Research papers

Using research to improve global marketing

The paper describes how research was used to assist in the development of a relationship marketing programme designed to increase brand awareness and to position British Telecommunications and its family of alliances as a global telecommunications...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Authors: Jill Seabrooke, David Spilsbury
June 15, 1998
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Citation

Seabrooke and Spilsbury (1998a, June 15). Using research to improve global marketing. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/using-research-to-improve-global-marketing


Research papers

Advanced VS. traditional market research techniques

It is not always possible to apply the traditional market research techniques used in the consumer goods sector to the field of telecommunications because the mere concept of a new product/service is not capable of exactly conveying the perception...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Author: Maria Vittoria Santoni
June 15, 1998
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Citation

Santoni, M. (1998a, June 15). Advanced VS. traditional market research techniques. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/advanced-vs-traditional-market-research-techniques


Research papers

How people live in a network society

Technology, new products and certain measurable movements tell us that there is a social change under way and the way in which people communicate is undoubtedly at the center of this shift. This paper attempts to shed light on what has been changing...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Authors: François-Rene Crocquet, Marc Carpentier
June 15, 1998
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Citation

Crocquet and Carpentier (1998a, June 15). How people live in a network society. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/how-people-live-in-a-network-society


Research papers

Telecom brands

This paper looks at the status of telecom and information technology branding and communications in the global market-place. While there has been considerable progress in branding skill and communications discipline by some players it is apparent...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Author: Carol Samms
Company: Through the Loop Consulting Ltd.
June 15, 1998
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Citation

Samms, C. (1998a, June 15). Telecom brands. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/telecom-brands


Research papers

Shifting form a circuit to packet world

The paper examines trends emerging in the telecommunications industry by considering the business and network strategies of a new breed of entrants such as Qwest and Level 3’s referred to as bandwidth carriers and considers the assumptions...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Author: Eric de Fontenay
June 15, 1998
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Citation

de Fontenay, E. (1998a, June 15). Shifting form a circuit to packet world . ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/shifting-form-a-circuit-to-packet-world-


Research papers

Lessons learned from Minitel for the Internet

The paper studies the marketing data and tools that can be derived from the use of Minitel in France with 14.5 million users in 1997 to define a strategy that will increase Internet usage. Minitel is a mass market success since 1983 whereas Internet...

Catalogue: The Worldwide Internet Seminar 1998
Author: Johnny Gambacorta
June 15, 1998
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Citation

Gambacorta, J. (1998a, June 15). Lessons learned from Minitel for the Internet. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/lessons-learned-from-minitel-for-the-internet


Research papers
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Citation

B.V., E. (1998a, June 15). Competition and innovation in the telecommunications industry. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/competition-and-innovation-in-the-telecommunications-industry


Research papers

The future role of telecom managers

This paper describes possible future developments for telecom managers due to paradigm changes in the telecommunications world and corresponding organizational scenarios within the companies. The results are based on desk research a quantitative...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Authors: Gerda Jung, Axel Brinkmann
Company: GMS Dr. Jung GmbH
June 15, 1998
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Citation

Jung and Brinkmann (1998a, June 15). The future role of telecom managers. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/the-future-role-of-telecom-managers